CANON

Canon in collaboration with Fotoškoda wanted to test a new camera that allows 8K resolution. The final output was to be presented at Canon’s store in full resolution in Vodičková Street on the head square of Prague to appeal to potential clients to buy the camera.Long and smooth shots showing the beauty of Prague show not only the beautiful image, but also the main advantages of such resolution.

The biggest challenge was to show the advantage of zooming from 8K to FullHd resolution, i.e. four times zoom. Since all objects in the world are relevantly distant from the observer, i.e. depending on the observation location, the viewer would never know how far we were from the object being observed. Therefore, for this task, we used the only object that humans see at the same distance all the time – the Moon.