DREAM PRO

ABOUT PROJECT

The client approached us with the goal of creating a branded video to strengthen brand awareness. DreamPro is an event agency offering comprehensive services, so that clients don’t have to worry about a thing. The brief was clear: show what DreamPro can do for their customers. It was a challenging task, as we needed to develop a creative concept that would capture attention while showcasing the entire team, their spaces, and services. To reach the target audience directly, we also planned a distribution strategy with paid ads, ensuring the content reached the right people.

BRAND VIDEO

HOW DID WE CREATE THIS VIDEO?

Creating this video was about much more than just filming—it was primarily about preparation, coordination, and attention to detail. A key element was casting. We sought faces that would feel natural and believable, capable of carrying the story without overacting. Each role had a clear purpose and character, which had to work even in very short shots.

Next came the logistics of the shoot. Filming took place across three very different locations, which demanded meticulous organization: an office, a festival, and a park with urban furniture. Moving equipment, actors, and crew had to be precisely timed to fit everything into a single day without losing pace.

The story was not filmed linearly. During shooting, we creatively paused, adjusted, and reshaped it according to the situation, lighting, and energy of the actors. The real production team naturally became part of the story, adding authenticity to the video. The entire process was extremely time-intensive—from preparation, through filming, to on-the-spot decisions throughout the day. Every minute mattered, requiring a constant balance between planning and reality.

YOUTUBE ADS

The DreamPro campaign was executed on YouTube, aiming to effectively combine reach, frequency, and video views through various ad formats (Non-Skippable, Bumper, and Shorts). The strategy was designed so that ads would engage the target audience, leading potential customers to the website, where they could experience a strong branded video that fosters a more personal connection.

The campaign was structured around two main pillars:

Target Frequency – building brand recall and ensuring consistent exposure
Efficiency Reach – maximizing reach while optimizing budget

This approach allowed us to reach a wide audience while keeping both cost-per-view and cost-per-thousand impressions low, ensuring a highly efficient campaign.

RESULTS
Video Views: 475,743
Impressions: 1,939,629
Clicks: 1,916
Average CPM: 54.99 CZK
Average CPV: 0.22 CZK

The campaign significantly exceeded the planned impressions (1.41M → 1.94M) while maintaining highly efficient costs.

The result is a strong brand presence on YouTube with a clearly measurable impact, engaging nearly 2,000 new potential customers who clicked through to the website.