FOR TRADERS

ABOUT PROJECT

The client, For Traders, approached us with the goal of managing their social media comprehensively and building an in-house studio where interviews and branded content could be produced long-term. The collaboration was designed as an ongoing project, during which we handled the complete creative process, production, and post-production.

As part of the project, we also recruited and managed external editors to efficiently scale content output across various formats.

The collaboration produced a wide range of outputs — from documentary stories about traders, to viral educational reels, to regular studio shows. Additionally, we produced a high-impact brand video and event coverage from trading tournaments, serving both social media and marketing/presentation purposes for the brand.

BRAND VIDEO

HOW DID WE CREATE THIS VIDEO?

We approached the project strategically, with a modern mindset and a strong focus on business results. The foundation was a deep understanding of the trading world — their mindset, motivations, and the type of content that truly holds value for them. This was not just about producing videos, but about building trust and relevance within the community.

The content was designed to educate, inspire, and sell, without feeling forced or superficial. Every format had a clear objective — whether it was strengthening the brand, driving social media engagement, or supporting specific campaigns. The goal was to create content that is not only visually appealing but also delivers measurable impact — on brand perception, audience growth, and business results.

RESULTS:

The biggest success came from the event videos covering trading tournaments. Thanks to their authentic energy, genuine emotions, and dynamic editing, they spread organically across social media worldwide. The blend of real human moments, community spirit, and fast, clear storytelling proved to be the key driver of massive reach and accelerated brand growth.

 

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A post shared by For Traders | Trading Evaluation Company (@fortraderscom)

The event shorts achieved:

5.5 million views
200,000 likes
2,000 comments
70,000 new followers

As a strong brand foundation, a new brand video was also created, built around storytelling, a cinematic look, and direct communication with the audience. The video achieved:

2.9 million views
66% of viewers watched the video until the end

This confirmed that the content not only captured attention but was able to maintain engagement and effectively reach the trading community. Overall, we brought more than 120,000 new Instagram followers to For Traders and helped establish the brand as a global leader in the prop trading space.