WAKANDA FOREVER
“A MUSIC VIDEO STRUCTURED LIKE A CINEMATIC WORLD”
CLIENT
MR. ENERGY NA CASA
BUDGET
5.000 Euro – 10.000 Euro
ABOUT PROJECT
PROJECT TYPE: Hero Film, Music video, Spring 2022
BRIEF:Create a distinctive visual identity for the song; build anticipation ahead of the premiere
TARGET AUDIENCE: Music fans and the artist’s existing fan base
VIDEO GOAL:Boost the engagement needed to monetize the YouTube channel
PRODUCTION
PRE-PRODUCTION (6 weeks)
Brief and objectives, script / shotlist, storyboard, location scouting, securing locations
SHOOTING (3 days)
Director, assistant director, cinematographer, gaffer, photographer, choreographer, costume designer, makeup artist
POST-PRODUCTION (8 weeks)
Editing, color grading, sound effects, subtitles, visual effects, 2D graphics in space
OUTPUTS
Trailer 1x
Hero Film 1x
Photos 20x
ABOUT PROJECT
Mr. Energy Na Casa didn’t just want to shoot a music video. The goal was to create a cohesive audiovisual world that would showcase the song, build anticipation ahead of the premiere, and take the artist’s visual identity to a new level.
We therefore divided the project into two interconnected parts: a film teaser designed to raise questions and spark curiosity, and the main music video, which fully revealed the promised world.
TRAILER
MUSIC CLIP
HOW DID WE CREATE THIS VIDEO?
We built the teaser around a dark cinematic aesthetic, visual symbolism, and an exotic setting. The main music video then expanded on the superhero theme with a specially designed costume, original choreography, and several contrasting locations—from an abandoned barn to a home setting to a botanical garden.
The film camera, lighting, costume design, choreography, and visual effects created a cohesive world that maintained the project’s identity from the first teaser all the way to the music video’s premiere.
RESULTS
10,000+ views of the teaser
48 hours to achieve this result
YouTube trends, according to the artist
Monetization achieved following the project’s release
The teaser surpassed 10,000 views within the first 48 hours and sparked dozens of comments speculating about what the final music video would look like. The release of the main video capitalized on this interest, and according to the artist, the music video made it onto YouTube’s trending list. At the same time, the project helped the channel meet the requirements for monetization.
