PROJECT TYPE: Hero film, spring 2021
BRIEF: Present the client’s products during the Oktagon gala event
TARGET AUDIENCE: Athletes
VIDEO GOAL: Sell the meal prep service
OKTAGON
„CINEMATIC SPOT FOR MMA FANS”
CLIENT
Zdravé stravování
OKTAGON
BUDGET
5.000 Euro – 7.500 Euro
ABOUT PROJECT
PRODUCTION
PRE-PRODUCTION (2 weeks):
Brief and objectives, script / shot list, location scouting
FILMING (1 day):
Director, cameraman, lighting technician, makeup artist
POST-PRODUCTION (2 weeks):
Editing, color grading, sound effects, subtitles, 2D graphics
OUTPUTS
Hero Film 2x
Vertical reel 2x
Photos 10x
ABOUT PROJECT
The brand Zdravé Stravování aimed to reach a new target audience – active men and combat sports fans who are focused on nutrition and performance. The key requirement was to create an authentic and dynamic video that would naturally fit into an MMA online stream and capture attention within the first few seconds.
SHORT VIDEO
LONG VIDEO
HOW DID WE CREATE THIS VIDEO?
We created a teaser video with an action-packed, cinematic feel, linking the preparation of premium meal prep boxes with training and physical performance. A professional makeup artist and lighting technician ensured an authentic and powerful visual impression, while dynamic post-production, featuring carefully crafted editing rhythm and color grading, emphasized the energy of MMA fights. The video was deployed as a sponsored segment directly within the Oktagon MMA online stream, effectively reaching the relevant target audience.
RESULTS
Website traffic increased by tens of percent during the first weekend of the campaign, resulting in several hundred new orders. The video also helped the brand establish itself in the performance and sports nutrition space.
This site is registered on wpml.org as a development site. Switch to a production site key to remove this banner.