15.000 Euro – 25.000 Euro
PROJECT TYPE: Hero Film (recruitment + promo), Summer 2023
BRIEF: Present services for client acquisition while attracting new employees
TARGET AUDIENCE: Companies dealing with logistics + administrative staff and warehouse workers
VIDEO GOAL:Stand out from competitors through premium services + shift the outdated perception of the company
PRE-PRODUCTION (8 weeks):
Brief and objectives, script / shot list, storyboard, location scouting
FILMING (2 days):
Director, assistant director, producer, 3 cameramen, 2 drone pilots, 2 lighting technicians, sound engineer, photographer
POST-PRODUction (6 weeks)
editing, colorgrading, sound mixing + effects, subtitles, 2D graphics in space
2x Hero Films (promo + recruitment)
2x YouTube Shorts
DSV Solutions was looking for an effective way to attract new warehouse employees in Pavlov. The goal was to create a recruitment video that would showcase the real working environment, a friendly team, and fair conditions — all presented authentically, without artificial polish. The key objective was to convince the right candidates that warehouse work can be engaging, well-compensated, and that DSV offers stability along with a strong and supportive workplace environment.
PROMO
RECRUITMENT
HOW DID WE CREATE THIS VIDEO?
We knew that a conventional recruitment video would not be effective, which is why we chose an unconventional approach. We focused on a creative concept combined with a distinctive camera style to make the story engaging and allow viewers to fully immerse themselves in the warehouse environment.
This was further enhanced by the use of modern technology, reflecting the innovative mindset of DSV Solutions. A key visual element was a continuous one-shot fly-through of the warehouse, revealing the full scale of the operation in a single take. The narrative culminates in a final scene referencing the company’s motto, “Growing together,” emphasizing shared growth and collaboration.
RESULTS
Thanks to a well-defined brief and a cinematic approach, we created a video that highlighted the company’s true values while realistically portraying the working environment. The recruitment team reported a noticeable increase in the quality of applicants — candidates arrived better prepared, with clearer expectations and stronger motivation. The video also helped filter out unsuitable candidates, reducing the workload on the HR department. On social media, it achieved high engagement and contributed to strengthening the company’s image as a stable and attractive employer in the region.
