3.000 – 4.000 Euro
Assignment – linking healthy nutrition and professional sports
Objective – to increase sales among the target group
Distribution – Online TV, Youtube, Social networks
Number of shooting days – 1
Storyboard and script
Make up
Cinematography
Gaffer
Editing
Vocie over
Color correction and grading
Sound design
1x main video (commercial spot)
1x secondary video (social media)
2x vertical version for social media
Zdravé stravování s.r.o. focuses on boxed diets for a variety of clients, including professional athletes. Currently, it has established a partnership with the largest Czech-Slovak organization organizing combat sports tournaments – OKTAGON MMA. Therefore, there was a need to present their product to a new target group in a presentation that is close to its own.
There was a need to create a video combining two topics – diet and professional sports. The project was based on a parallel and the individual shots always have a simultaneous meaning. The main output was a 10-second video, the aim of which was to lure the viewer from the target group (fighters and fitness enthusiasts), introduce the product and at the same time offer a story with a catchy slogan. The second output is a longer story that is a slightly different variation with a different tagline and punchline. The final videos were launched on social media and on online TV where OKTAGON tournaments are running.